Wendy’s CIO Aims to Keep Pandemic-Fueled Digital Efforts on the Menu
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Kevin Vasconi wants stopgap measures put in place to serve customers during the pandemic, like curbside and parking-lot pickups, to become permanent features of the fast-food chain, leveraging a stockpile of customer data to personalize services.Kevin Vasconi wants stopgap measures put in place to serve customers during the pandemic, like curbside and parking-lot pickups, to become permanent features of the fast-food chain, leveraging a stockpile of customer data to personalize services.
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