Stores Have a Mission: Getting You to Keep That Thing You Bought Online

Behind the push is a painful economic reality of e-commerce. The share of online purchases that are returned averages 30% or higher, three times the rate in physical stores.Behind the push is a painful economic reality of e-commerce. The share of online purchases that are returned averages 30% or higher, three times the rate in physical stores.Read MorePAIDWSJ.com: US Business